Sponsorships Archives - InternetBusinessLaw.com

Full Disclosure: How to Properly Disclose Your Affiliate and Paid Sponsorships

full disclosure written on keyboard keys

Full disclosure. You’ve no doubt seen this phrase pop up quite a bit in the last few years. It could be a YouTuber disclosing that a product they are endorsing was a freebie from the manufacturer. Or an influencer explaining that the luxury beach hotel they’ve been posting TikTok and Instagram videos from for the …

FTC Rules for Paid Endorsements and Sponsorships

by Brian T. Edmondson, Esq.

Hey there, content creators! Let’s talk about something that might make your eyes glaze over but is super important: FTC disclosure rules. Trust me, as both a lawyer and content creator, I know these rules inside and out, and I’m going to break them down in a way that actually makes sense. First, let’s look …