When you start a business or create a new product, one of the first things you should consider is protecting your brand. That’s where trademarking comes into play. A trademark is like a guard that keeps your brand safe from misuse or theft by others. At a minimum, it will cost $250 to register a …
There are many reasons a trademark will get rejected, however, the most common reasons include lack of distinctiveness, likelihood of confusion, merely descriptive, and/or they are generic. Understanding why trademarks get rejected is crucial for any business aiming to protect its brand identity. A trademark is a unique symbol, word, or phrase that identifies and …
Got a killer brand name? A logo that’s turning heads? Maybe a catchphrase that’s about to go viral? Awesome! But here’s the million-dollar question: How long can you keep that trademark magic working for you? In a nutshell, your trademark could potentially last forever! But there are a lot of things that could go wrong …
As part of your online business, you’ve no doubt come up with several unique identifiers to set your venture apart from the crowd… to establish a brand that highlights and follows your values, core offering, identity, and strengths. And whether you’re a podcaster, e-commerce entrepreneur, influencer, YouTuber, or making money online another way, you want …