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Full Disclosure: How to Properly Disclose Your Affiliate and Paid Sponsorships

by Brian T. Edmondson, Esq.
full disclosure written on keyboard keys

Full disclosure. You’ve no doubt seen this phrase pop up quite a bit in the last few years.  It could be a YouTuber disclosing that a product they are endorsing was a freebie from the manufacturer.  Or an influencer explaining that the luxury beach hotel they’ve been posting TikTok and Instagram videos from for the …

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FTC Rules for Paid Endorsements and Sponsorships

by Brian T. Edmondson, Esq.
ftc endorsement sponsorships

Hey there, content creators! Let’s talk about something that might make your eyes glaze over but is super important: FTC disclosure rules. Trust me, as both a lawyer and content creator, I know these rules inside and out, and I’m going to break them down in a way that actually makes sense. First, let’s look …

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What Online Business Owners Must Know About the FTC’s New Rules for Reviews

by Brian T. Edmondson, Esq.
FTC online reviews

When you go on Amazon to buy something, you’ve probably checked out the reviews before making your final decision. Maybe you’re trying to decide between different manufacturers, sizes, models, etc. Or you’re simply trying to confirm whether the product works as advertised. Trouble is, there are often an overwhelming number of positive reviews – and …

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